Session dates: Tuesdays (Express Version Cohort 2 - May 5, 2020, Cohort 3 - Aug 4, 2020)
Starting time: 5:30 pm, Eastern Daylight Time (Cleveland)
Duration: 2 hours per class session
Location: Live Online (requires a device w/speakers & mic or a headset, and an Internet connection
Total number of sessions: 10 (5 weeks for Express version)
Instructor: Lindsay Sims
PRM Accelerator Program Breakdown
WEEKLY OFFICE HOURS
Mondays 2-3 pm (EST)
Session 1: Auditing Yourself & Setting SMART Goals
Before you can effectively get predictable results in your business, you have to establish a baseline and set some goals. Learn what metrics matter and how goals can really make a difference in your results.
Session 2: Focusing on Identity and Cultivating Know, Like & Trust
Who is your customer and what do they want? In this session we'll move beyond your standard "buyer persona" to get to the heart of who your customer is and what makes them tick. Then we'll unlock the secret to getting them to love your products/services and your business.
Session 3: Mapping the Journey
Your customer is on a journey. It's our job, as business owners to help them along that journey. But we can't do that if they can't find us and if we can't find them. Learn how to map their journey to build a true connection with your customer.
Session 4: Creating Anchor Content
Content creation should be a primary focus in your business. Learn to create in a strategic manner that will build relationships and community.
Session 5: Following up with Email
The email newsletter is dead (as is the email "blast"). What should you be doing instead? We'll cover it all in this session.
Session 6: Amplifying with Social Media
Discover how our social media channels can be one of our biggest assets, but only if we're using them to strategically amplify our content and build lasting relationships.
Session 7: Structuring Ads for Success
Structure can save you so much time and money, especially when it comes to advertising. Learn how to structure your ads for success.
Session 8: Building Custom Audiences
Did you know that you can design custom audiences for your advertisements...before you even log into the platform. After this week, you'll know how.
Session 9: Tracking & Reporting
Developing an accountability system for yourself (that doesn't make you feel horrible and overwhelmed) is possible. Here, you'll learn how to do it automatically.
Session 10: Optimizing for Repeatable & Predictable Results
The first and final key to unlocking predictable results in your business is to see what's working and how it aligns with your goals. After that, you can "lather, rince, and repeat" for repeatable & predictable results for your business.
About the Accelerator Program
This intensive 10-week accelerator program brings together all aspects of digital marketing, including social media, digital marketing strategy, campaign planning, content development, lead generation and engaging customers via mobile and email campaigns, but simplifies them for real life application and implementation.
During this program you'll learn how to create a custom digital marketing strategies for your business. We work through the 5 Keys to unlock predictable results for your business - Discovering your Baseline, Uncovering the Customer Journey, Creating Content that Sticks, Getting & Keeping Attention and Repeating & Predicting Results. During each week of the accelerator you'll learn the digital marketing principles that support each key, as well as the tactics to help you implement for your business.
Who Needs this Accelerator?
Who is the PRM Accelerator for?
This live, interactive online program was designed for people are done with flying by the seat of their pants. If you're ready to have a structured learning experience, where you'll get to apply your knowledge in real time, this course is for you!
The purpose of this program is to help you become a skilled business owner and/or a cross-channel digital marketing professional through education & practical application.
People who’ve take this course
Small Business Owners
Small Business Teams
Traditional Marketing Teams
Freelance Digital Marketers
Marketing Career Professionals
Chief Marketing Officers
Digital Marketing Novices
Awesome Course!!! Lindsay is very knowledgeable about Digital Marketing, and she is able to present the concepts in a way that is easily understandable.
A concept is presented, explained in detail, and then followed by demonstrations. Quizzes are then given to allow you to see if you have mastered the concepts or need to review the material. Homework further reinforces the learning and retention process.
I feel ready to implement the knowledge gained from the course.
- Joseph Cox
What's included in this Accelerator Program
Instructor-led LIVE weekly sessions
Sessions are 2 hours and each presented online via live video conferencing
All sessions are recorded and made available for review on-demand within 24 hours
Live Q&A with Chat Room during live sessions
Access to 13 hours of pre-recorded deep dive lessons spanning all of the subject matter covered in the class
One-on-One Training Support from Certified Digital Marketing PRM Coaches
Access to Private Facebook Group with Certified Digital Marketing PRM Coaches
The Predictable Results Marketing Session Study Guides (Printable)
The Predictable Results Implementation Guides (Printable)
A Predictable Results Weekly Results Tracker (Printable)
PRM Worksheets, Checklists & Guides to help you along the way
About Your Instructor
Lindsay Sims is the Founder and CEO of Predictable Results Marketing. She's an OMCP certified digital marketing trainer, Google Partner and HubSpot Education Partner. She's been a teacher and practitioner of all things digital marketing for over 10 years.